During and following their sale to Diageo, Casamigos Tequila asked me to help strategize new media marketing for their upcoming debut in the European Market and a larger expansion throughout North America. As a company who's mission is to pay homage to the people that make the tequila, I thought it would be a unique opportunity to engage with their customers through thoughtfully made drink recipes that were made by hand.
Credits: Director | Videographer | Editor | Designer | Hand Model...haha